Project description:

This Proctor & Gamble IAMS Merchandiser is one of the larger projects we have had the pleasure of producing for Proctor & Gamble’s merchandising agency. Designed to integrate into existing gondola style store shelving systems, the display components combined oversized full colour silkscreened header graphics, vaccuum formed dimensional IAMS logo lettering and a modular powder coated steel framing system that could be collapsed down into a shippable package. These merchandisers were installed in several thousand Wal-Mart stores throughout North America. English & French language versions were created, and a companion IAMS Mobile was hung overhead to help attract customers.