Project description:

When Merisel Canada, a leading software distributor, approached us to design a unique merchandiser for their Extreme Play software lineup we jumped at the chance. To us, nothing said ‘extreme’ more than acetylene torched steel with raw melted edges, bright primary “construction zone” colours and exposed hardware. Combined with a rotating 7′ tall stand, it clearly made an impression. Our “JEUX EXTRÊME” version also helped the company penetrate the Quebec marketplace.